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Business Intelligence and Usability

Business intelligence has as positive an impact on an organization's people as it does performance. Business Intelligence is used to turn data into actionable information for management, organization and decision making.

The following are some of the ways organizations use business intelligence:

  • Analysing customer behaviours, buying patterns and sales trends
  • Measuring, tracking and predicting sales and financial performance
  • Budgeting and financial planning and forecasting
  • Tracking the performance of marketing campaigns
  • Optimising processes and operational performance
  • Improving delivery and supply chain effectiveness
  • Web and e-commerce analytics
  • Customer relationship management
  • Risk analysis
  • Strategic value driver analysis

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