Refine Interactive

Strategy and Planning

Let us help you conquer cyberspace and claim victory with strategies customized to your business.

Strategy and planning constitutes the nucleus of a business. And it is no different when it comes to business marketing. In order to attain the desired results, a marketing campaign has to be comprehensive for which it has to get the following aspects of marketing strategy right:

Planning, which includes analyzing the objectives and expected returns of a campaign, determining audience demographics and determining a brand’s past and present perception along with positioning.

Creation, which is essentially creating a plan of action for the campaign. It involves creating KPIs, additional planning based on previous analysis, designing and building various elements of the campaign and planning the route to realizing the campaign.

Materializing or Realizing the campaign, which involves checking progress of the campaign and subsequent optimization, building audience engagement loops etc.

Evaluation, is the final stage of an effective digital strategy which basically is evaluating the whole campaign to determine whether all the objectives have been achieved.

Steps to media success through strategy & planning

  • Effective business goals for your media
  • A media strategy for your business to reach your goals
  • Active social listening and reputation management
  • Defined content and engagement strategy
  • Defined communications strategy
  • Deploying best practice approaches for the core social media platforms
  • Social media optimization to deliver real value for your business

Even the most well thought-out strategy has to be put into practice with great care. That’s why we offer a wide variety of services from concepting to responsive sites to copywriting facilities among many others, to ensure that the devised digital strategy is implemented and all the desired objectives are achieved.

Whether it is social media campaign strategy or the planning necessary to make a website search-engine ready, our experience in this domain will deliver the desired results.
From bringing your vision for your brand to life (virtually, of course) to aesthetic details such as fonts and colors, our planning incorporates a client’s vision, inputs and feedback to ensure that the end product, doesn’t just meet the client’s expectation, it supersedes it.

In search of new strategies? contact us
+65 68092290

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